Category: Uncategorized

  • CSR Guide for Multinational Corporations in China

    Prosperity with Integrity

    China’s remarkable development has been accompanied by considerable consequences for public and worker health, environmental protection, and social development, resulting in increasing demands from government and the public for improvement. Whether an act of leadership or follow the leader it is prudent for companies, international and domestic, to respond to these calls for action.

    In our recent paper, “Strengthening Canada’s Foreign Policy: Lessons from Our China Experience,” we articulated a foreign policy that is socially just, environmentally sound and economically successful. The values espoused find practical realization in CSR Guide for Multinational Corporations in China.

    We wrote this guide to help forward looking business leaders and CSR staff develop meaningful CSR strategies and programs which meet societal and business needs, and move away from PR based efforts. Success requires:

    • Better understanding of CSR and the expectations of stakeholders in China and around the world,
    • Understanding of the practical benefits of substance over appearance,
    • Knowledge of the current state of CSR in China and trends that lie ahead,
    • Methods to develop meaningful CSR programs which meet societal and business needs,
    • Skills to build long term community relationships through productive partnerships, as well as
    • Learning from successful experiences and best practices.

    Since 1985 Harmony Foundation has been building bridges between business, government, and civil society on environment and development issues in Canada and internationally. For the past 7 years the Foundation has been leading projects in China on sustainable community development, experience that has provided invaluable insights into Chinese attitudes and expectations for multinational corporations.

    We hope that this publication will inspire, motivate and effectively guide business to work with government, academics and civil society for positive change, moving from marketing based CSR to society-focused practices. It is a blueprint for a program of CSR and sustainability that will benefit both company and society. Grateful thanks to our partners on this great project and to the important contributions from outstanding colleagues in business, government and academia.

    Download the Book

    CSR Guide for MNCs in China            PDF (4.47MB)

    跨国公司在华企业社会责任指南         PDF (4.38MB)

  • The War against the Environment

    The War against the Environment

    There is a disturbing campaign by right-wing politicians and oil and gas promoters to stifle legitimate debate about resource development and impacts on public health, climate and the environment. 

    With growing intensity they are attacking the environmental movement with accusations of funding from nefarious foreign interests seeking to undermine Canada’s national economic interests. So claimed Joe Oliver in 2012 (Stephen Harper’s Minister of Natural Resources) a view parroted in recent articles by Jack Mintz (C.D. Howe Institute & National Post) and Jay Cameron (Financial Post). 

    Now Alberta’s Jason Kenney with support from Industry front groups such as the Canadian Association of Petroleum Producers and Energy Citizens and companies with similar vested interests has intensified the campaign. Kenney has promised a $30M war room and recently launched a $2.5M inquiry into foreign-funded interest groups “campaigning against Alberta oil”

    I recently wrote to Premier Kenney calling upon him to choose a more productive path. He needs to get serious about climate change and spend public money more wisely developing the clean tech, clean energy, knowledge-based economy of the future. Taxpayers are tired of paying to clean-up corporate messes, such as abandoned wells and the huge oil sands mess estimated to cost up to $70B and $300B respectively. 

    In any case, I told him it’s not a fair fight. The $30M promised to wage war on environmentalists far exceeds the combined income of all targeted groups and industry has very deep pockets. 

    And let’s be honest about foreign funding. Industry is rife with it, that’s the global economy we have created. Universities have international donors, hospitals too and right wing think tanks. Yes, some environmental groups get foreign donations but its chump change compared to foreign money controlling our resource industries. The truth is most environmental groups are supported by small donors who want to see more responsible practices that respect the environment, indigenous rights and the rights of future generations. 

    Attacking environmentalists may make good political drama, but it ignores the reality of climate change and it is undemocratic. As Cara Zwibel of the Canadian Civil Liberties Association said “the Kenney government must tread carefully. It’s okay to defend your position, but not to threaten. [1]“Initiating lawsuits against individuals or organizations for speaking out on issues of public importance raises serious problems and potentially violates freedom of expression.[2]” 

    Another troubling assault on fairness and freedom of expression would be for the media to take sides. We should be very concerned about reports are that Postmedia, owner of the National Post, Calgary Herald, Edmonton Journal and Sun papers in both cities is involved with the war room. 

    Climate is a global problem. If we Canadians won’t honour our commitments and responsibilities then others will fill the vacuum. It’s up to us to get this right and insist that our leaders pursue solutions not tilt at windmills, fighting imaginary enemies. 

    Michael Bloomfield
    July 12, 2019


    [1] www.cbc.ca/news/canada/edmonton/environmental-groups-alberta-energy-jason-kenney-1.5142290

    [2] www.theglobeandmail.com/canada/alberta/article-environmentalists-say-alberta-30-million-war-room-threat-wont/

  • Caribou and Jobs – Victims of Failed Forest Management

    Caribou and Jobs – Victims of Failed Forest Management

    Michael Bloomfield Robert Bateman

    Now may be our last chance to save forest-dwelling caribou in BC. Truth is vital to making good decisions and those like the Financial Post who cry “caribou protection policies could wreak widespread economic carnage across Canada “not only seek to mislead but to impede action on species at risk and meeting our commitments on bio-diversity, climate change and indigenous rights.

    Decades of poor forest management have put in doubt the future of both caribou and workers. Successive governments enabled it to happen and to worsen as they failed to diversify the northern economy.  Suggesting “economic carnage” conveniently fails to acknowledge these truths and the benefits from conserving and restoring caribou habitat. The ground-breaking report “The Economic Impact of Restoring Woodland Caribou Habitat in the Bistcho and Yates Ranges in Northwestern Alberta” made clear the enormous potential. 

    So what’s at stake and how do we turn things around? Losing caribou, an apex species, means the loss of other wild species dependent on the same habitat. More than that, Canada’s northern forests are the world’s largest forest ecosystem, exceeding 25 percent of the world’s remaining forest, containing 25 percent of the world’s wetlands and more surface freshwater than anywhere else on Earth. These forests store twice as much carbon per acre as tropical rain forests and hold some of the cleanest freshwater on the planet. They are home to many First Nations.

    Canada’s northern forests are not only vital to our environment, culture and economy but to meeting our commitments on climate change, bio-diversity and indigenous rights. Continuing to allow damaging and unsustainable industrial practices is lousy social, economic and environmental policy. When sacred areas are despoiled, water supplies contaminated and forests decimated by logging, mining and oil and gas development, everyone loses, including our children and their children’s children.

    With the stakes so high what should we do in BC?

    1. Adopt a province-wide caribou recovery plan with clear commitments for habitat protection and restoration. The currently proposed agreement between BC and Canada fails to do that. To succeed, we also must end recreational hunting of caribou, remove RV and heli-skiing disturbance from critical habitat and abandon the heavy reliance on scientifically and morally questionable predator control. 
    2. Convene a new Commission on Resources and Environment to update the 1996 CORE effort to layout strategic plans and commitments for sustainability in our land-use practices. A northern economic diversification plan with input from affected communities must be part of that process.

    Government has done so little for so long to diversify our northern economy that it’s not surprising that fearful resource families and communities threaten to wreck what is perhaps our last chance for caribou recovery; the situation is that dire. Remember, it’s not caribou that threaten jobs it’s over-harvesting, automation and changing markets.  Portraying the situation as jobs versus caribou is cynical and untrue. Without more sustainable land-use and forest management, both will be lost. Fearmongering also has caused reprehensible racism against the Salteaux and West Moberly Nations who are courageously leading caribou recovery in northwest BC. Instead they deserve our thanks.

    We British Columbians have been blessed with exceptional wealth from natural resources, but we have failed to manage wisely for ourselves and future generations.  Industry still fails to take responsibility, blaming caribou and environmentalists for its self-made problems. Government “regulatory outsourcing” lets industry self-manage through professional reliance, arguably compromising public interest and the environment.

    No one demands a future without resource extraction; but it must be combined with more conscientious management of our forests, water and wildlife for generations to come. Instead of liquidating our resources for short-term gain we should learn from Norway, invest some of our resource wealth in long-term prosperity and pursue the clean-energy, knowledge-based economy of the future.  

    The draft caribou agreements announced in late March are a modest step forward but without commitment to do more these limited measures condemn most BC herds to extinction.  The reliance on killing wolves is a diversion not a solution. Habitat is the key to recovery and industry must be required to operate accordingly!  It’s not enough to manage for currently depressed populations and leave caribou perpetually at risk. Plans must provide sufficient habitat to allow herds to recover to self-sustaining levels.

    Environmental groups and First Nations have made a good faith effort to work with business and government.  It’s long past time for government and industry to meet their responsibilities and stop their foot-dragging.

  • Society’s Return on Investment: The Cult of What’s In It For Me Deepens

    Society’s Return on Investment: The Cult of What’s In It For Me Deepens

    Over the past 35 years I have been a pioneer in promoting greater cooperation on environment and development among business, government and civil society. Far from naivete mine was a hard-nosed, practical strategy to blunt the single minded pursuit of money at the expense of public health, social justice and the natural world. 

    Capitalism has become a religion, its house of worship the bank and Wall Street it’s Vatican. Material wealth has become an obsession and the church and its members come first, the people and future be damned if they get in the way scrambling for crumbs. I can’t remember the first time I heard someone mention WIFM but quickly “what’s in it for me” became a mantra, a way of life.  Making good money wasn’t enough, ways needed to be found to extract greater and greater returns, faster and faster and faster. Everything had to be recruited to the cause, even charities who should be devoting their time and money to serving people in need, building our schools, hospitals and cultural institutions and protecting our children and environment. 

    As philanthropy declined the rise of cause-related marketing gave favour to charitable activities more easily used to promote brand and product. Why give to a shelter for abused women or a campaign to clean up contaminated rivers when the Olympics called, offering a tantalizing basket of goodies and great photo-ops. As the cult of WIFM has grown, and marketing overtook philanthropy I have been increasingly asked about “return on investment.“ Look, it’s fair that donors are recognized for their support and it’s important to say thank you. That inspires others to help. However, when did it become the job of charities to produce benefits for the donor? That’s not a charitable donation it’s a fee for service and it favours large groups offering greater marketing opportunities. The demand for “ROI “bothered and puzzled me and I gave it a great deal of thought. Do charities owe their donors a return on investment? No, in fact, the ROI argument needs to be stood on its head. Business owes society a return on its investment for the tremendous support received in the form of tax breaks and subsidies, infrastructure, R&D grants, support from trade missions, embassies, government advertising and much much more. Look, a healthy, educated, prosperous society is the best place to do business and that’s sufficient reason for generous support for social development, education, health, culture and a clean environment. 

    Business needs to be reminded that it serves society not the reverse. A mine or abattoir investing in improved production is not practicing corporate responsibility (CSR) any more than a company using environmental contributions to promote its cars. Let’s be honest about that. And, saving money on energy efficiency, improving poor labour standards, reducing harm to the environment and public health are responsibilities not good deeds. Business has a responsibility to invest in society beyond simply meeting regulatory obligations, compensating for harm done or using causes for marketing or public relations. Yes I understand we need successful businesses to create wealth and provide jobs so that families can provide food and shelter and education and contribute to healthy communities. It’s even fair for those who take the risk to enjoy the benefits of their ingenuity and hard work. At the same time we need to re-envision the role of business in society and that’s our decision, as a society.

    Wealthy companies and executives should be encouraged to make greater investment in social development, health, education, culture and environment, whether it’s legislated or driven by public pressure. If not voluntary then let’s talk about repaying society for health, environment and other costs of careless or cynical operating practices. Society has paid dearly for excesses of the past and present such as cleaning up abandoned oil wells. We must adopt a healthier approach to building society and that cause won’t be advanced by crass manipulation of important causes for commercial gain. Please don’t misunderstand, I don’t object to companies receiving applause for doing the right thing, they should, but let’s get the purpose right and not place business goals over society’s best interests. We need to work together so that we can enjoy healthy, happy lives without exploiting other people, destroying the environment or stealing from future generations.

  • Hello World! Introducing your 21st Century Seer.

    Hello World! Introducing your 21st Century Seer.

    Over the past 40 years I have campaigned for a more humane, peaceful and environmentally responsible world. While there has been some progress greed and shortsightedness have brought us to this moment of reckoning where every biological system is in decline and tribalism is on the rise. This blog will inform, entertain and provoke as we explore problems, trends and solutions. We have the means to create a world where every man, woman and child can live free of hunger and discrimination and obtain the healthcare, education an opportunity to reach their full potential while ensuring that human development does not squeeze every other life form towards extinction. The question is do we have the smarts and goodwill to do it? I am a prolific reader with broad practical education and experience. I serve as advisor to numerous organizations and leaders on social and environmental responsibility. I am Michael B­­­loomfield, Founder and Executive Director of the Harmony Foundation of Canada, your 21st century seer.